For the first post, I thought I’d tell the story of how SEO completely transformed my business from a one man operation struggling to make a living for myself, to a healthy, growing company with 4 employees and consistent positive cash flow each month.
How It Started: A Marketing Workshop
My journey to search marketing began when I attended an online marketing workshop for small business owners last year, put on by the University of Richmond.
The course provided a good overview of several different online marketing channels you could use, but the one that struck me more than anything was SEO. The idea of being able to generate “free” traffic for years hit me as incredibly powerful, and I figured if I could do that for even a small number of visitors, it would have a huge impact on my business.
I left the workshop not knowing how to go about implementing SEO, so I did a quick search and found Kyle Greenfield from RichmondSEO.org, a company for SEO in Richmond, VA and spoke with them about helping me with my business.
They explained that in most cases, search marketing is more effective than other paid channels, because while a Google Adwords campaign will stop the moment you stop investing in it, SEO tends to bring traffic for years into the future, even after you’ve “finished” running the campaign.
How SEO Grew My Business
Before, I’d had virtually no traffic, and in the space of 4-5 months I soon started to see hundreds of visitors per day. While at first there weren’t many sales coming from this traffic, I also learned that with a few hundred visitors a day, I could run different versions of my website to test what made users convert.
I started running different tests every few weeks, and slowly changing the website to increase conversion. Before I knew it, I had more business coming in than I had hoped, and started making my first employee hires.
The rest is history! A year later I had consistent sales coming in every month, and had more than quadrupled my gross revenue! That’s a pretty incredible tool for me, and the reason I started this blog to raise awareness and help other business owners succeed as well.